Director of Fan Engagement The University of North Carolina Pembroke Department of Athletics PRIMARY PURPOSE OF THIS POSITION: To promote UNC Pembroke Athletics using social media and fan engagement strategies. DESCRIPTION OF WORK: DUTIES & RESPONSIBILITIES: #BraveNation Mobile App (SuperFan U) Knowledge of SuperFan U applications is a plus, but not required •Upload athletic and campus events •Manage the prize store •Promote usage of application Social Media: •Manage all UNCP Athletics social media channels oTwitter, Instagram, Facebook, Snapchat oCreate monthly social media calendar oGenerate daily content that follows department's social media strategy •Stay up to date with current topics, trends, and nomenclature that high school and college age students are using •Develop monthly social media marketing schedules •Effectively communicate with the marketing and external operations department to ensure that all team members understand the plan ADDITIONAL DUTIES & RESPONSIBILTIES: •GAME DAY OPERATIONS •Possesses the self-motivation to develop creative think sessions to implement successful marketing initiatives, social media videos, in-game script features, and internal and external partnerships •Develop successful collaborative relationships with internal athletic department colleagues •Develop a network of key partnerships within the university and amongst external partners •Generate ideas for social media video engagement •Develop potential new sponsorship ideas •Link the strategic plan and vision of athletic department to fan engagement, marketing, and promotions •Possesses a high level of creativity and problem solving skills This position requires candidates to be available for all UNCP home athletic events, as well as select road events. A successful candidate is motivated to assist in other game day operations and tasks and steps up when needed.
Bachelor's degree required.
Interested candidate's please email me with cover letter and resume email@example.com
About UNCP Athletics
The University of North Carolina at Pembroke (UNCP), also known as UNC Pembroke, is a public, co-educational, historically American Indian liberal arts university in the town of Pembroke in Robeson County, North Carolina, United States. UNC Pembroke is a master's level degree-granting university and one of 17 schools that constitute the University of North Carolina system.