| The Associate Director of Marketing will work as a member of the Intercollegiate Athletics marketing staff, and be under the direct supervision of the Assistant Athletics Director for Marketing. The Associate Director of Marketing will oversee marketing plan development and implementation, ticket sales, sponsor activation and game presentation for the Women’s Basketball and Men’s Lacrosse programs with a key focus on maximizing ticket revenue, increasing fan attendance and enhancing the Maryland Athletics brand. Additional responsibilities include: assist with game day operations, fan development and revenue generation initiatives for Football, Men’s Basketball and various Olympic Sports; management of staff member with Field Hockey marketing oversight; planning and production for annual student football “Welcome to the B1G Show” event. |
Develop campus engagement plan to connect athletics with various departments and colleges; conduct fan surveys and analyze data on consumer satisfaction, preferences and buying habits to identify potential markets and factor affecting product demand; research national best practices to enhance the game day experience at all athletic events; direct involvement in creative fan engagement and branding initiatives; assist with various other duties as assigned by the Assistant Athletics Director for Marketing.
To Apply: Submit applications electronically at https://ejobs.umd.edu.
Search for position number 117522. For best consideration applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at www.umterps.com.
For best consideration please apply by October 20, 2016
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.