The Director for Marketing and Promotions provides leadership for the Department of Athletics in the areas of marketing and in-game promotions for 19 varsity sports. This position develops all marketing plans and oversees campus and community promotions that encourage fan engagement and attendance and organizes events and operations related to the game experience. Develop, organize, implement, and assist in oversight for all athletics and sports specific marketing plans. Assist with planning and marketing related to special events, tournaments, and post-season play. • Conceptualize, develop, and implement pre-game and campus activities in partnership with multiple campus entities, including Celebrate! St. Cloud State committee, student programming board, alumni relations, etc. • Work with ticketing, corporate sponsorship, and athletics media staff to organize athletics planning calendar that outlines annual/seasonal promotions and events surrounding contests • Engage in, report back, and lead discussions on campus partnership opportunities • Assist with sponsorship fulfillment in conjunction with St. Cloud State Sports Properties (Learfield) • Perform other duties as assigned by the Director • Communicate with coaches regarding marketing plans, and work collaboratively with athletics external team to market and brand events Work collaboratively with ticketing and campus and community organizations to increase event attendance and ticketing revenue through promotions. • Assist with ticket outreach and promotions • Organize involvement and help communicate expectations with student-athletes for involvement in campus events, such as Husky Spirit Days, Husky-Palooza, Main Street, etc. • Enhance brand identification and value through positive community relations and deliberate community outreach initiatives. • Assist in managing athletics social media accounts Oversee game day marketing and promotions operations, with primary responsibility for men’s/women’s hockey and football. Hire, supervise and train student Marketing Specialists and direct their responsibilities related to game day operations. • Organize in-game promotions • Develop and organize game scripting • Ensure quality presentation of home athletic events • Serve as tournament director for assigned competitions • Assist in hosting tournaments and post-season competition Serve as liaison to band, cheer, and dance team. Hire, train, and organize schedule for mascot(s). • Communicate schedule and expectations in conjunction with Campus Involvement • Partner with academic programs to provide marketing/promotions/game management support through practicum and internship opportunities Perform other duties as assigned by the Director of Athletics and/or Associate Director of Athletics
Minimum of 2 years of experience in marketing, advertising and promotions with collegiate/professional athletics organization.
Strong background in marketing and promotions, including the ability to develop creative marketing plans. Ability to communicate those plans in a timely fashion and ensure implementation in collaboration with coaches, ticketing, creative services, media relations, development staff, and campus partners to enhance athletics exposure and game experience for fans.
Demonstrate the ability to: perform accurate, detail-oriented work, manage multiple tasks simultaneously, and maintain confidentiality and a professional demeanor.
Strong knowledge and understanding of an athletic department at a post-secondary collegiate/university level, including commitment to a comprehensive varsity athletics program that is ethical and reflects equitable opportunities for men and women.
Ability to comprehend potential issues and address them before they become problematic.
Demonstrate ability to make administrative/procedural decisions and sound judgments.
Evidence of ability to communicate effectively, both orally and in writing; reason, recall, analyze, and organize information to make substantive and sometimes complex decisions reaching reasonable conclusions within scope of authority.
Ability to meet continuous project deadliness and develop and implement strategic plans.
Strong interpersonal skills (both written and verbal involving multiple constituencies both internal and external to the University/ commitment to strong customer service.
Organization and technology skills.
Strong organizational skills and the ability to maintain multiple ongoing projects at any given time.
Demonstrated ability to stablish effective goal-oriented relationship with student-athletes, coache3s, staff, University colleagues, and community members.
Evidence of the ability to work with persons from culturally diverse backgrounds.
Knowledge of: NCAA, Conference (NSIC, WCHA, NCHC), institutional, federal, and state rules and regulations; standard accounting practices and procedures; procedures to monitor and enforce rules and regulations; and basic principles and practices of supervisory techniques.
Demonstrate ability to function professionally in highly stressful situations to provide clear information on an impromptu basis to individuals or groups of people.
Additional Salary Information: Commensurate with qualifications and experience
St. Cloud State prepares students for life, work and citizenship in the 21st century. In our rigorous academic programs, students apply their knowledge in real-world settings.Our 200 academic programs, 60 graduate degrees and education abroad choices on six continents emphasize hands-on learning through community engagement and close interaction with professors. Couple that with support from the C...areer Services Center and you have a clear path to a career.Our 100-acre campus is between downtown St. Cloud and the Beaver Islands, a group of more than 30 islands that form a natural maze for a two-mile stretch of the Mississippi River. The St. Cloud metropolitan area is 24th on Forbes magazine's “Best Small Places for Businesses and Careers." St. Cloud State is ranked in Forbes magazine's "America's Top Colleges" and Money magazine's "Money's Best Colleges."