| Grand Canyon University is currently seeking an Athletics Marketing Manager. The position will be responsible for developing and executing the marketing plans for all sports with an emphasis on increasing attendance, enhancing fan experience and the overall game presentation. The main responsibilities will be the following: develop and execute marketing plans with emphasis on student and general attendance, establish goals and initiatives in line with GCU’s Strategic Plan, direct promotions and game day presentation for all assigned sports; manage respective special events and promotions; and oversee, advertising and marketing materials. The manager will oversee Marketing Client Services Managers and support staff for all assigned sports. |
Plans and executes division marketing plan(s) by leveraging dedicated marketing back-end support staff. In collaboration with the division leader and the marketing team, formulates and manages budgets across multiple marketing channels. Manages staff with responsibility and accountability for performance and results; coaches, counsels, mentors, appraises performance and makes employment decisions. Acts as advisor to division leader on the development of the marketing plan, providing guidelines and advice on the coordination of the marketing plan to the University’s main marketing strategy, ensuring sound marketing principles are utilized. Devises plans and strategies to maintain a single unified marketing brand. Develops compelling and appealing brand positioning, messaging and value to attract prospective students. Contributes to the future marketing vision based on market trends and competitive insights. Develops and delivers persuasive presentations including marketing plans, competitive analysis, event overviews, ROI analytics/performance metrics to executive team. Helps to facilitate internal communications across the University as related to campaign efforts. Recommends process changes, tracking methods for better efficiency and prepares daily and weekly reports, performance metrics and projections to executive/management team(s). Collaborates and liaises with other staff in ensuring University web-based content, policy and procedures manuals are accurate and up to date. Assists or provides guidance in facilitating internal communications across the University as related to campaign efforts. Stays abreast of current industry trends, marketing principles and techniques, technology trends and recommends University solutions. Subscribes to and supports the University’ guiding principles.
Bachelor’s degree in a related discipline; master’s degree is preferred. A combination of experience and education may be substituted upon supervisor’s approval. Previous experience in an athletic environment and familiarity with NCAA regulations Minimum of 8 years’ experience in marketing, preferably within higher education. College Athletics experience with a Division I School is strongly preferred Specific background must include marketing experience within multiple channels, including digital marketing, social media, event planning, print, direct mail, television and radio. Prior management experience. Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.