Marketing Strategy Specialist
Penn State Intercollegiate Athletics, a Division I and Big Ten Conference Institution, is seeking a Marketing Manager that will create, plan and implement the marketing plans for Men's Basketball, Women's Lacrosse, Men's and Women's Tennis, and additional sport responsibilities as assigned. This position will work closely with Intercollegiate Athletics departments and colleagues including Men's Basketball administration and operations, ticketing sales and services, sponsorship sales, athletic communications, event and venue management, and spirit squads. Primary responsibilities will include direct supervision, brand building and implementation of branding, advertising, promotion, sales support, event planning and customer experience for assigned areas. Management and oversight of marketing budgets assigned to each area. Create and coordinate the annual marketing calendar and deadlines to ensure revenue and enrollment targets. Advance department use of research and technology. Maintain key vendor relationships. This job will be filled as a level 3, or level 4, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus four years of related experience, or an equivalent combination of education and experience for a level 3. Additional experience and/or education and competencies are required for higher level jobs. Experience in revenue enhancement, brand management, advertising, promotional event planning, budget oversight within collegiate athletics, professional athletics or other high-volume entertainment industry preferred. Men's Basketball and database marketing experience preferred. This position requires that you operate a motor vehicle as part of your job duties. A valid driver's license and successful completion of a motor vehicle records check will be required in addition to standard background checks. This is a fixed-term appointment funded for one year from date of hire with excellent possibility of re-funding.
Apply online at https://psu.jobs/job/66348
CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to http://www.police.psu.edu/clery/, which will also provide you with detail on how to request a hard copy of the Annual Security Report.
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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