Reporting to the Deputy Director of Athletics for External Affairs, the Director of Marketing, Promotions, and Fan Engagement is responsible for providing leadership for all marketing and promotions areas for the Athletics Department. This individual develops and implements an aggressive marketing, advertising, and promotion plan for all areas of supervision with a focus on increasing revenue, fan attendance, in-game and pre-game experiences, and ticket sales. This position will be charged to increase awareness through print and electronic media, advertising, web content, community partners, and social media platforms. The individual will develop and execute plans geared towards increasing visibility and brand awareness, increase exposure for Ragin’ Cajuns Athletics in the local communities, the campus, state, and regionally by creating, developing, implementing, and executing the fan engagement plan, and all the initiatives included under this umbrella. This position is also responsible for creating and developing marketing plans for all sports; creating game scripts to match the game day marketing plans; and organizing many other special events. This individual will develop departmental policies and procedures, establish goals and objectives, and manage budgets for all areas of supervision. This position will work with various levels of personnel within the areas of Ticket Sales, Fan Experience, Digital Media, Athletics Communications, and Development with the added potential of oversight and supervision of at least one sport. Performs other related duties as assigned. This position will collaborate with the Multi Media Right partner, ensuring marketing commitments are fulfilled by reviewing marketing/advertising agreements for fulfillment. The position will also be responsible for the creation, implementation and execution of fan engagement plans for all sports and once completed evaluate programs and make changes when necessary. The individual will be responsible to focus on strategies to represent at exhibits and local events; collaborating with traditional as well as electronic communications to season ticket holders, alumni, students, faculty/staff and fans; working with the Student Athlete Advisory Committee (SAAC) on community outreach. Collaborating with the Chamber of Commerce and other community organizations. Arranging for coaches and student athletes to interact with the campus and community; This position will coordinate and supervise the distribution of promotional materials; Overseeing Athletics social media accounts. Supports Game Day Operations and Ticket Sales by independently creating game scripts to match supervised sports; Managing on field/court game promotions and events, Supervise Assistant Director of Marketing, Promotions & Fan Engagement and Graduate Assistant(s).
Bachelor degree required from regionally accredited institution. Master’s preferred. Communicate effectively. 5-7 years of relevant experience.
Internal Number: 193
About Louisiana Ragin' Cajuns
The mission of the University of Louisiana at Lafayette is to offer exceptional education informed by diverse world views striving to develop innovative leaders who advance knowledge. The Southern Association of Colleges and Schools Commission on Colleges accredits the University, which offers undergraduates and graduates degrees in the arts, sciences, and professional programs. The University is a public research university with high research activity, an enrollment of over 18,000 students and 800 faculty members. UL Lafayette is the largest of nine universities in the University of Louisiana System. The University offers degree programs in 55 undergraduate disciplines, 15 post-bachelor certificates, seven graduate certificates, the master’s degree in 28 disciplines and the doctorate in 10 disciplines. Additional information about the University is available on the University webpage at http://louisiana.edu./
Located midway between New Orleans and Houston, Lafayette is the heart of Louisiana’s Acadian-Creole region. The city of over 126,000 is part of the Lafayette-Acadiana area, which has a total population of 616,000 and is one of Louisiana’s fastest-growing metropolitan area...s. Lafayette serves as the base of Louisiana’s offshore oil industry, as well as the financial, retail, and medical center for South-Central Louisiana.
The University of Louisiana at Lafayette does not discriminate on the basis of race, color, national origin, age, religion, sex, sexual orientation, or disability in admission to, access to, treatment in, or employment in its programs and activities as required by Title VI and Title VII of the Civil Rights Act of 1964, Age Discrimination in Employment Act of 1967, Age Discrimination Act of 1975, the Equal Pay Act of 1963, Title IX of the Education Amendments of 1972, Executive Order 11246, Section 503 and 504 of the Rehabilitation Act of 1973, Section 402 of the Vietnam Era Veterans Readjustment Assistant Act of 1974 and 1990 Americans with Disabilities Act.-See more at http://personnel.louisiana.edu/employment-opportunities/policy-nondiscrimination