The University of Alabama Department of Intercollegiate Athletics is soliciting applications from qualified individuals for the position of Strategic Marketing and Digital Media Coordinator. This position is responsible for assisting in the development and implementation of strategic marketing and digital media plans into the daily operation of the Athletics Marketing Department and other entities of the Athletics Department. The responsibilities include but are not limited to the following: generation of revenue through the creation and administration of marketing and digital media plans for ticket sales for all ticketed sports, merchandise, sponsorships and other department initiatives; effectively maintaining and execution of assigned email communication schedule; creation of needed content for targeted digital media channels (Social media, email, digital display, etc.); assist and maintain assigned reporting needs of digital efforts; execute marketing plans for assigned sport(s) with focus on engaging fans and reaching attendance goals; improving fan engagement within digital mediums which reach millions of fans; and assist in overall athletics department efforts to enhance customer service. Under the guidance of the Assistant Director of Marketing and Digital Media, and the supervision of the Assistant Athletics Director for Marketing and Fan Development this position will be an active part of the department’s strategic marketing and digital media strategies.
Application deadline is 8/21/17. Visit UA’s employment website at jobs.ua.edu for more information and to apply. The University of Alabama is an equal-opportunity employer (EOE), including an EOE of protected vets and individuals with disabilities.
Bachelor's degree in Business, Marketing, Management, Communications, Public Relations, Sports Management or other related field with the understanding of the needs of an intercollegiate athletics department, professional sports organization OR a Master's in Business, Marketing, Management, Public Relations, Sports Management or other related field. Experience working within an intercollegiate athletics department and/or licensing industry organization in a licensing, marketing and/or communications role. Proficiency in the use of Microsoft Office and other related software. Ability to work nights and weekends.